Great copy should tell a story.
I’ve spent 15 years working as a copywriter, editor, digital marketer, and brand strategist, but as a creative writer at heart, I believe that storytelling is the most powerful way to connect with people.
Now more than ever, effective marketing and brand identity is about authenticity, relatability and trust. Tell your audience your story and invite them to get to know you. Whether you’re a small business just getting started, or an international corporation looking for new ways to reach people, every individual customer should matter to you — and that’s why every word should matter.
I’ve crafted creative copy for a wide variety of B2B and B2C companies, start-ups, agencies, individuals and organisations, adapting to each one’s unique needs, tone and style. I’ve managed social media and digital marketing strategies, programme development, learning platforms, along with all the day-to-day content requirements of online businesses: from website copy to articles, email newsletters to UX design, product descriptions to video scripts, award submissions to ghostwriting business books!
View my portfolio for examples of my work. Then get in touch to tell me your story…
Copywriting for business
Finding the right words to get your message across multiple platforms can be a challenge for any business. Even harder is getting that copy to convert.
Lucky for you, words are my jam. And with a wealth of experience in content creation and B2B and B2C communications, I can help you to tell your story, engage, entertain and inform your audiences with high-performing, SEO-friendly copywriting.
Digital marketing
Look. I’ve been wrangling social media and digital marketing for businesses since the early days of Facebook pages (yes, I’m showing my age).
The online landscape is forever changing, but with original, creative content, your business can stand out, grab your audience’s attention, and get ‘em clicking/converting. So let me help your company find its own unique online voice.
Creative brand strategy
An objective perspective can be vital when starting up or developing a business. Sometimes a fresh view and a little creative input can be just what you need!
So whether you’re after a quick burst of inspiration, a long-term marketing strategy, bespoke project management, or a complete branding overhaul, I can help you to get some clarity, get organised, and get a solid plan in place.
Want my words in your life? Hire me!
TESTIMONIALS
“Our experience working with Jo has been excellent. Her ability to adapt to our needs, provide strategic guidance and quickly deliver what is requested has made her an invaluable asset to the company. We have tasked her with very diverse projects from website copywriting, press releases, script development, company branding, and as a regular contributor to our blog. She has been very supportive with our social media strategy and simply a great person to work with across all areas. All of our team enjoy the time we spend with Jo and plan to continue working with her on many different projects in the future.”
“I have had the pleasure of working with Jo Gatford on my book, The Oxygen Advantage. I have no qualms in saying that Jo has been the best editor I have ever worked with. She added a creative flair to the writing, making it digestible for the everyday reader. Jo followed the brief, delivering on time and providing feedback and insight where she could. She is a consummate professional and I have no hesitation recommending Jo for any editorial work — book, article or websites.”